Although the beauty industry continues to roll out trends that afford some brands the opportunity to seize the moment and scale immediately, community-driven brands have proven over time that a family-focused approach is one of the most sustainable ways to build a more viable business. Bubble, the affectionate Gen Z-focused skincare brand known for its ingredient-forward products and sharp digital presence, has grown to be one of the masstige beauty brands pioneering a community-first approach. Now, it is preparing to make its loudest statement yet—Face The Future—its inaugural scholarship program, allowing the brand to step boldly into social impact territory, pairing brand growth with a deeper investment in community.Founded on the principle that skincare should be simple, science-driven, and accessible, Bubble was never just about products. It was, from inception, about people. “We didn’t want to create a skincare line that just looked cute on a shelf,” said Shai Eisenman, founder and CEO of Bubble, to BeautyMatter. “We wanted to change the relationship young people have with skincare—and with themselves,” she continued. That human-first philosophy, laced with transparency, innovation, and purpose, now permeates every aspect of the brand’s operations.A Skincare Brand Built From the Ground UpBubble’s origin story reads like a cultural blueprint for a generation fatigued by the marketing spin. Eisenman, who launched the brand at just 29, saw a glaring gap in the market—skincare for teens and young adults that wasn’t condescending, overpriced, or outdated.